Monday, 10 September 2012

Omega capitalise on the Bond Franchise with a Bond Seamaster AND a Planet Ocean for Skyfall

Recently we have brought to our readers attention the bond merchandise which is beginning to advance its way onto the market in preparation for not one but two special events this year, the relase of a new Bond movie, Skyfall, and the 50th anniversary of Bond as a character.  We have mentioned amongst others Bollinger's special edition champagne, but have omitted the biggest player, that of Omega, and their Bond watches.

The normal Omega offering around this period is a special edition seamaster, and as you see below Omega have not disappointed on this score, however, they have also tickled consumers fancy, and made sure they make use of the franchise to the absolute maximum, by also releasing a special edition Seamaster Planet Ocean for 2012.

First off the Seamaster, this is known as ref:, 007 would perhaps have been more appropriate, but never mind.  first things first, what makes this stand out?  Special 007 balance wheel visible through a transparent back, 007 embossed face, red "50" to commemorate the 50th anniversary, and a diamond at number 7 because, well, you can probably guess why there is a diamond at number 7.  In addition to all this glitz and glamour, the new Black face Omega will be the model worn by Bond from  now on following it's debut in Quantum of Solace, rolex submariner anyone?
Hidden behind the face is a real workhorse, Omega's caliber 2507, self winding chronometer, Co-Axial escapement-equipped movement with rodium plated finish, a power reserve of 48 hours, water resistant to 300m, and a domed scratch resistant sapphire crystal glass with anti reflective treatment on both sides.  All this Bond themed loveliness is available for just £4000, and if that is out of your budget, there is a Lady model for £3500, a non diamond 007 model for £3000, and a non diamond 007 Lady model for £2500, but this one is the real star if you are into that sort of thing.
Next up is the limited edition James Bond 007 Planet Ocean Seamaster, this is the watch of more interest to Bond afficionados, as since Quantum of Solace a black faced Planet Ocean has been Bond's watch of choice.  It must be said, it's all a pretty restrained affair, the brushed stainless steel case is engraved at the divers clasp with the 007 legend, at the 7 o'clock position is the 007 logo, the words SKYFALL 007, are engraved on the rotor wheel visible through the exhibition back, and the editions are numbered and limited to 5007 models worldwide.  All in all a welcome change from the excesses of other Bond versions, such as the one mentioned above.
Inside is again an excellent movement, Omega's exclusive new Co-Axial calibre 8507, with a 48 hour power reserve, and encased in a 600m water resistant case, the new movement has a "Si14" silicone balance spring, this makes the movement so reliable that is comes with a four year warranty.  The watch itself is an attractive piece, which may find itself welcome in more than just the hands of a Bond lover, restrained almost to the point of elegance, and priced at £4000.
It is a pity to some extent that a brand of Omega's quality feel the need to hide behind all this shameless marketing, it's almost as if they feel their product is not strong enough to stand up on its own, and requires legions of "brand ambassadors" to champion it, that sort of strategy we would expect from Tag, but not from Omega, sadly the fine movements, and quality hand finished workmanship that has gone into these watches is hidden, and all that can be seen is a diamond at number 7, and the 007 logo writ large.   

1 comment:

  1. Thanks for sharing the information, this is a great collection of branded and stylish watches. I am also dealing in designer and branded watches like rolex replica