Lacoste introduce Renames their Red! line to l!ve (live) still targeted towards the young.

Lacoste's Red! range which was launched Spring/Summer 2010, has been refreshed after less than a year.  Renamed L!ve it continues the same red capital letter banding, and the same bold colourings, skinny sillouhettes and generally youthful feel. indeed the launch video that accompanies this new range was shot inside the Paris Social Club Nightclub, and shows the indie/hipster type crowd this range is targeted towards.

Available in all standard Lacoste stores, the range is priced slightly cheaper than the standard mainline, and is set to have more capsule stores selling exclusively the L!ve range to follow the two that are currently open in New York's SoHo neighbourhood.