Lanvin Happy Bag.

Once again we stress the importance of signature items for barands, brands need something which speaks to consumers in the subtle language of easily identifiable imagery, it is not sufficient to produce items with heavy branding, indeed to some extent it can almost be said to dilute the purity of the brand.  Consumers quickly come to understand and learn the shapes and styles that define a brand, the birkin for Hermes, the Keepall for LV, these tell people without even needing branding where the item comes from, how much it costs,  and how tasteful its owner is.

With this in mind we present Lanvin's Happy bag, arguably they have more than one signature style, however it is the happy bag which season after season is rolled out in a dizzying array of shades and materials.  This seasons hot tip is the combination metallic python and calfskin affair, however this season as every other, there are plenty of other options, including all over mettalic python skin, box printed calf, and suede, an the classic quited leather style.

The Happy is an excellent bag for women, the main reason being that most important of factors when making a purchase, flexibility, having something specific for one occasion is all well and good, but nothing beats having an item which has multi purposes, it gives value for money and a deep sense of satisfaction.

With Lanvins commitment to creating items that can effortlessly move from day to night with elegant ease, the Happy bag follows this doctrine to the letter, spacious with an internal pocket for all lifes essentials, flap over with twist clasp for security, chain shoulder strap for elegance with leather details, a Lanvin coin and the most attractive bow just as finishing touches.

all the styles here and more are available now, from Lanvin's boutiques, and to a lesser extent their online shopping area, prices start from around £1100 and up.