For Summer 2012 Moet & Chandon, one of the worlds most respected Champagne houses and one Letter of arguably the worlds largest luxury goods company LVMH, have released a totally new Champagne. And when we say totally new, we quite literally mean it, a common move by champagne houses is to release a vintage year, or old bottling, and pass it off as a new release, whereas the fact is it is no more than a good year laid down 20 years or more ago, packaged in a new way. Rarely, if ever, do Champagne houses make the attempt to produce a wine that is more than this.
In a single release, Moet Chandon have re-invented the concept of Champagne, the new Ice Imperial is the first champagne in the world that is recommended to be served, not merely cold, but over Ice. never befoe has the option of serving a Champagne over ice been more than a preference or convenience as the wine was not cold enough when served. Not only is is recommended to be served over ice, but the unusual almost tropical flavours can be said to be enhanced by including different fruits in the glass, lime, lemon, cucumber, or grapefruit.
This new release truly is a Champagne for warmer climates, and gives those who prefer the lightness of a Prosecco in the brighter months pause for thought. Not only have Moet & Chandon produced a new Champagne though, they have also tried to enhance the experience of enjoying it digitally, with special smartphone apps, and website destinations. Visit www.moet.com for more information
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