The latest fragrance from Gucci coms to us in typically high end style, and particularly so for this particular launch, as the concept is inspired by Hollywood glamour and movie premieres, specifically the 2010 Cannes Film festival Gucci Premiere couture collections.
With top notes of bergamot and orange blossom, a heart of white flowers and musk, and a base of leather and wood, this is a feminine fragrance designed to excite, impress and seduce, all the hallmarks of hollywood glamour, in the words of Frida Giannini, "Gucci Premiere celebrates the star in every woman".
For the advertising campaign Gucci have chosen a modern icon, Blake Lively, who has stated she is proud and flattered to be the face of such an inspiring fragrance.
Available initially in an exclusive capacity in each chosen destination country, Selfridges in London, Neiman Marcus in New York, and priced at £45 for 30ml of Eau de Parfum, £65 for 50ml Eau de parfum, and £90 for 75 ml of Eau De Parfum, the Premiere fragrance wil be released alongside beauty products from the outset, including shower gel and deo spray, all available now.
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