Stella Artois has long attempted to keep the image of a high end product, with it's advertising campaigns which espouse values such as it being so valuable, and desirable, that people will go to great lengths just for the chance to sample it, this being despite the fact that it is mostly perceived by the general public asa thugs Saturday Afternoon pre and post match tipple.
However, with their high end marketing image in mind, Stella Artois have designed a limited edition Crystal Chalice, not a glass mind, a chalice, again keeping their marketing clearly in focus, which is adorned with Swarovski elements.
Each Crystal Chalice is hand blown, and features a platinum rim, they are available from online retailer www.fancy.com, and cost £380 each.
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