Pictured here are snapshots from Gucci's Spring/Summer 2014 campaigns. One from Womenswear, one from Menswear and one from their Sunglasses collection. The campaign is shot by Mert Alas and Marcus Piggott. It features models Amanda Wellsh, Elisabeth Erm, Tommaso De Benedictis and Luca Stascheit to shomcase the Frida Giannini designed collections.
Bold colours and prints feature heavily this season. But at the same time there is a sense of drama, and a somewhat calm feeling to the collection. If anything the entire collection feels like it belongs in the tail end of Summer, rather than the whole season. We would not expect to see people sporting such dark tones in the Spring months. However this is it's appeal. A more mature, and elegant Spring/Summer collection. One for the grown-ups. All pieces are available now.