Reebok has introduced their latest range of running trainers, the ZQuick. According to their marketing information, the ZQuick trainers are inspired by the z-rated tires which the fatest and most luxurious sports cars use. The Zquick features a unique outsole pattern which closely resembles high-performance tire treads.
The mens version currently comes in three colours, and the Womens in two. Without doubt, Reebok is positioning this to be their "Nike Free" moment. If the trainer range is a successful as Reebok no doubt hope it will be, expect to see a wide range of wacky and wild colours shortly. For information, these will be available from April 2014, costing from £85 per pair.