Loro Piana have completely overhauled their gifts selection, in particular, their choice of luxury games. Presumably, these have been a particularly lucrative area for the brand, and provided them with considerable benefit, as they have expanded from a choice of two, to some fifteen different options for consumers.
Details of the full selection will follow soon from us, however, of particular interest is their update to what previously was the only choice people had, the travel game. This product, which has retained the moniker "my travel games", has been radically overhauled. What previously was a roll up in cashmere and goat suede trim, with backgammon and draughts, is now a foldable slip case in deer leather, with draughts, cards, and all the dice for bridge.
Loro Piana's My Travel Games is available now online and in stores for £1,560. That's the other change, a considerable increase in price.