Bugatti's lifestyle brand, that is to say, the uber luxury brand from the firm of Enzo Bugatti, who make the million dollar cars, not the German clothing brand, have launched their first ever boutique.
When we say first ever boutique, we mean it. Not first in London, first in the world. It is certainly a significant indicator of the importance of London in the global luxury market that a brand as high end as Bugatti have chosen it for their first boutique.
On Brompton Road in Knightsbridge, the boutique is full of Bugatti's first collection, known as the classic, and is decked out entirely in blue and carbon fibre.