Goldgenie are not a company known for conservative products. It would be difficult in fact to apply words like "restrained" to a company whose stock in trade products are solid gold, or gold plated and diamond encrusted mobile phones.
Now however, they have taken things to a whole new level of excess. Not content with merely gold plating small technological gadgets, they have gone and gold plated, and diamond encrusted, a bicycle.
Quite why anyone would want a gold plated, diamond encrusted bike is a mystery to all but Goldgenie. Perhaps this is intented as a flagship piece, designed to merely attract attention, with only the exceptionally foolish willing to pay the £275,000 asking price.
We do however want you to pause for a moment, close your eyes and picture owning this. Imagine, commuting through traffic with this, weaving in and out of cars, you get to the office, attach it to the bike store, then, on the way home you stop off to grab something from the supermarket on the way home, you securely fasten the bike to the rails outside, but oh! You didnt close the lock properly, you come back out and its gone. Boom, you just lost the average price of a house.
Of course that would never happen, no self respecting thief would be seen dead riding this.