Burberry's Brit Rhythm perfume has been a sterling success for the brand. According to industry sources, the mid-range offering has taken a 65% share of their mens perfume sales. Keen to take this success further, Burberry are launching two new fragrances.
The first will be a relaunch of the mens, title "Brit Rhythm Intense For Men". This reformulaiton of the original features wormwood, caraway seeds and pepper oil, amber, leather patchouli, cashmeran, guaiac wood and tonka bean.
For the ladies, "Brit Rhythm Floral For Her". This gives a floral boutique of Egyptian jasmine, lotus, lily Sicilian lemon lily, amber, woody notes and musk.
Both are available now, and reutilise the Brit Rhythm bottles already used, but merely in a shade of pink for the woman's version. Prices will be 50ml for £55 for the woman's and £60 for the men's, and 100ml for £80 for the woman's and £85 for the men's.