Being featured in the Wall Street Journal's "Why Does It Cost So Much" pretty much means a product is stand out expensive. If one of the worlds largest publications snapped up and read by billionaires on a daily basis thinks it costs alot, then it's a safe bet it really is.
And in this case, they are not wrong. How much do you think is a lot to pay for an umbrella? £100? £1,000? How about £4,500? if you thought anything above the first or second figure, this will seem more than excessive.
Coming in at £4,500 Hiroki Nakamura's latest creation is the Atelier Umbrella, the result of six months craftsmanship in Paris using beechwood, fish oil tanned goat leather, brass tipped rattan, skein-dyed cotton, and shockingly, a complete absence of precious metals or gemstones.
If this appears the umbrella for you, then it is available now.