Chrome Hearts are notorious for both their success and their secrecy. Despite having stores in most major world cities their website has no online shopping, nor any information on any of their products. The only other major luxury brand that manages to maintain success with a similar business model is Goyard.
Chrome Hearts are now launching a range of fragrances, and the first launch is an incense burner in sterling silver with 33 incense sticks that have a spicy wood and leathery scent.
The incense burner is available now for £245, and next to be released will be a perfume, roller oil, candle, concrete and scented nail polish.