Adidas's ultra successful YEEZY range has announced a new addition. Fully versed in the new normal of "hype", releases are teased weeks before they are set to go on the market, released in limited quantities, only available through obscure methods, and sell out in seconds, never to be available again, unless you turn to the resale market and pay at the very least, twice the retail price.
The new addition will be a YEEZY Boost 350 V2 in black and white. Rumoured to be out this Saturday, Adidas have confirmed it is "to be confirmed", or "when we feel it's hyped enough".
As ever, get your bots primed, or face disappointment, and expect retail asking prices of £250 - £300.