There is something deliciously subversive about a streetwear brand collaborating with "big corporate". And while BAPE is hardly the cutting edge startup it was back in the days if NiGO, it is still firmly a brand front and centre in the streetwear scene. So when their second collaboration with Coca Cola was announced, wry smiles have no doubt broken out all over the shop.
This collection is far more complete than the last one, rather than a few tee-shirts, this collection gives us a complete range of full zip hoodies, tees, backpacks, scarves, hats and even a baby milo range, and home glasses.
Available from the Harajuku store from October 22, and worldwide on their online store a little later, pieces cost from £95.