Gucci's new direction has seen the brand take a decidely cutesy turn. Embroidery and motifs have featured large across their collection. Big pieces for S/S 2017 are the Denim line-up of jackets with colourful motifs, and the floral sweats.
Out of nowhere, one piece has jumped to the forefront to become a "must have", and it is this tiger, floral and motif embroidered hoody from Gucci. Military inspired ribbons on the arms, flowers and vines trim the hood, and a roaring tiger in the centre, this 100% cotton garment which costs an impressive £2,500 has been seen on Jared Leto amongst other Hollywood bog names.