Wednesday 16 May 2018

Nike "Just Do It" Air Max 1.


Is this anniversary release a direct result of the success of the OFF-WHITE x Nike "The Ten"?  We say yes.  Could this have even been conceived if that collab had not happened, and been successful?  Not in this form no.  The collab showed Nike that you can just randomly throw relevant text all over a sneaker and have it be ridiculously successful.  Sure, they would have commemorated the 30th anniversary of the "Just Do It" campaign, but never in this way, never like this.

So what are we looking at?  White leather upper, bright orange accents all over, orange laces, and scattered all over the shoes, the Nike logo's and "Just Do It" advertisign text from the the last 30 years.

A bold shoe, maybe one for the collection and re-sale rather than on the foot, and a price point at £100 to be attainable at retail.






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