If there was ever a sign that the luxury fashion industry is more trouble than it's worth, Salle Prive deciding to cease their clothing range might be it.
Their elegant minimalism won them considerable praise. As recently as 2022, Salle Prive was one of Mr Porter's stand out brands, with special feature editorials praising their high quality products. Not to mention them beiung stocked at Harrod's, Selfridge's and Harvey Nichols, along with multiple online retailers, including FarFetch, End Clothing and SSense. Yet according to the brands own website they are putting a "pause" on fashion.
To an extent this is understandable. It's well known that the beauty arms of large brands are often the most profitable. For example, Tom Ford, which recently sold his brand, when releasing figures for the deal, demonstrated that the fragrances made 1.5 times more than the fashion, and the entire beauty department was 3 times more valuable.
However, it's still surprising for a brand to make the bold move to entirely abandon fashion. That's a big declaration that either, they were overstretching, or, they were never doing quite as well as it seemed they were. There's no real way to know which of these is right. Along with the fact that there's the additional possibility it's an indication of industry downturn generally.
Whatever the case, when you hear Salle Prive for the forseeable future, think perfume, not fashion.
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