Dyson Announce Car+Boat Handheld Possibly Just a Rebranded V8.

 

Dyson have announced a brand new product, the compact, and ultra efficient Car+Boat handheld vacuum.  At least, that's what they say they have announced, we have a sneaking suspicion this is not quite what it says on the tin.  We suspect this is merely a rebranded V8 vacuum.

We have seen this a few times over the past year.  An example being Bang Olufsen's fancy new Eleven earbuds.  We wrote recently that they seem more like the EX headphones in a new colour with a higher price tag (see here).  Ad it seems as if we might have been close to the truth.  As a well known YouTube tech channel did a teardown of them and found they are essentially the same product.  It seems as if the same thing is happening here.

Dyson haven't even done a very good job of concealing it.  If the specs on their own website are viewed, we see they are identical.  There's been some effort to hide it, as the V8 models dimensions are all listed including the longest accessory, giving the appearance of a different device.  Yet simple logic tells you that's not right.  There's the same charge time, suction power, bin volume, weight and runtime.  But more significantly. they just look the same.  Need further proof?   Check the spares and accessories, it's the same battery.

To an extent it's understandable.  The V8 is an amazing piece of technology.  Compact but strong enough to clean a small flat.  Very light.  And styled in a way it looks good hanging up, while also being able to fulfil your space laser fantasies while in use.  But if you're going to rerelease it with a new name and pretend it's a different product, at least discontinue the V8 and wait a year or something.  So the obvious lazy marketing attempt isn't clearly on display for all to see.

In any event, you can now get the V8/Car+Boat, on Dyson's website for £250, or just get a reconditioned V8.  Or keep the one you have because there's no point in upgrading as this is the same product.