ERL Statement Flip Flops Attract Needless Controversy

 

ERL, the namesake brand of the photographer Eli Russel Linnetz, has been producing the type of decent, high quality casuals that typify LA brands like James Perse and Pasadena Leisure Club.  Their pieces have never been inexpensive, with sweats being in the £400.00 region, but they've been attracting controversy for their Flip Flops.  Which as our title suggest is quite unnecessary.

The Brand has produced three versions, the low, with a 1 inch sole for £205.00, the big, with a 5 inch sole, for £407.00, and the huge, with an 8 inch sole, for £1390.00.

Online media has written a great deal on the fact that ERL are on the face of it selling $1,500 Flip Flops "in this economy", however a child should be able to see this is clearly a marketing move.  The only model 90% of consumers might buy is the 1 inch model, and at £205.00 it's relatively reasonable in the luxury Flip Flop market.  For example, the Hermes Oran sandal is £510.00 and Brunello Cucinelli's rubber Flip Flop is £350.00.  ERL's standard model is therefore, in universe, quite reasonable.

The other models are designed to get tongues wagging.  Which worked.  Because, like it or not, even as meta commentary, we are discussing it. Well done ERL, well played.