Thursday, 7 August 2025

Aviteur Brand Goes From Strength to Strength in Travel Luggage.

 



We like deserved success stories, and in our view, Aviteur fits the bill.  Helmed by Patricia Gucci, of the Gucci family, the company has been producing high quality cabin luggage for the past few years, and in a crowded marketplace, it presents an alternative of sorts.

The four wheeled luggage is clad in supple leather, and covered in a woven pattern not unlike Bottega, but different enough to make it stand out.  


The touch which really makes these stand out from competitors is the lucite extending handle.  This affords them a feeling they are 'gliding' as they move along, an arresting image, and one which is quite striking.  


We have to leave room for the possibility that Ms Gucci is merely a figurehead, and has no connection to the output, and this I just a clever marketing stunt.  That works only in so far as the products, and here, they pass muster.  

The original cabin luggage that set the ball rolling retails from £6,153.00, and they have recently expanded their range to include small leather goods and other luggage pieces.  We hope they succeed, and aren't purchased by LVMH leading to them being stripped of everything that makes them special. 
 









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