Thursday, 25 December 2025

Vertu Surprise With Vertu Meta No Subscription Smart Ring.

 


A stopped clock is right twice a day, and Vertu, if their marketing and press releases are correct, have managed to produce a product that isn't an insulting joke.


The Smart Ring has a relatively pleasing design, in either a transparent crystal showing the electronics, or a mild flowery design reminiscent of Louis Vuitton's flowers.  In respect of the technology, it tracks steps, sleep, and heart rate, and has a battery life of 10 days.  Therefore, it's relatively on par with most others.  But the way it offers its service makes it stand out.


What makes this surprising is that it entirely eschews the standard industry approach of a subscription service.  This is a buy once, all in, permanently functioning package.  We've given Vertu a lot of well justified hate for their offerings, however, this is impressive in our view.  One thing that prevent many people from getting a Smart Ring is the fact they require a monthly payment to use them.  This doesn't, and at £460.00, it's even priced reactively reasonably.  Available now.

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