Brunello Cucinelli, high price, but high Quality? . . . . .

I must write this entry from a purely personal perspective, as it is essentially an observation of mine.  In earlier posts I have written about Brunello Cuccinelli's rustic style, and how they represent a sort of countrified Loro Piana, and picked up on one or two of their choice and most interesting pieces.  One thin not covered however was the quality of the construction.

I have found that the quality of construction of Brunello cuccinelli clothing is to say the least a little shoddy, I have purchased several garments from them including, but not exclusively - a couple of the cashmere sweater with the suede elbows, a couple of jackets one caban in cotton and one cashmere sports jacket, a pair of wool jeans, and a few long sleeved polo shirts.

In all these purchases I have found problems, with I am sad to say no exceptions, both the sweaters ripped under the arms, that is to say they came apart at the seams, the cotton caban had waist height pockets which simply tore at the edges after a couple of times worn, the hanger on the cotton caban tore, the suede patch on the cashmere jacket started to peel off, and the polo shirts had the same problem at the seams with coming apart.

Additionally if you actually look at the construction of the Cucinelli clothing and feel the quality of the materials, it really falls short of the brand it is obviously attempting to emulate (Loro Piana)  although the prices match and often exceed their far distant cousin, the quality is not a patch on LP.

And After doing a few brief web searches I have found I am not alone in this appraisal on Cucinelli's Handiwork, which certainly makes me at the very least feel validated, a few entries on Style Forum and Ask andy berate exactly the type of issues I raise here.

So it seems that although Brunello Cucinelli clothing is very stylish and elegant, it is not really designed or made to be sturdy or long lasting, a pity considering the inflated prices.  Perhaps if they diverted the funds they devote to making the smiles on their staff members faces so wide into the clothing, they might find a wider and more satisfied customer base as opposed to a shop staffed by highly paid well treated workers and average to poor quality clothing.