Affluenza - A not so subtle reminder that while acquiring things is nice it shouldnt be the goal.

For all of us who love to consume, and who love luxury products, this book is a must read, the term 'Affluenza' was coined in 2005 by the writer of this book and describes   

"a painful, contagious, socially transmitted condition of overload, debt,anxiety and waste resulting from the dogged pursuit of more. (de Graaf ^[1]) "

Sound familiar?  If so stop reading this blog right now and start looking for a cure, first by reading this book.

Both challenging and at times for any avid consumer wince inducing, this scathing critique of our hyper greed obsessed modern macro culture is heavy going despite being a pretty slim volume, and poses both questions and a rather innovative solution.

for all those interested the details are : Affluenza : the all consuming Epidemic, by John De Graaf, David Wann and Thomas H. Naylor, ISBN 1-57675-199-6.