Friday 10 December 2010

Zilli, purveyor of over the top luxury goods for the tasteless wealthy introduce a made to measure shirt service.



Zilli has a certain reputation amongst consumers of high end luxury goods, it is a huge contradiction in terms of the products it produces and the respect it commands from different groups.

It is impossible to love all they do, and equally impossible to hate.  Most truly wealthy individuals prefer to keep their wealth somewhat underwraps, the idea of splashing cash on massive statements of social position are limited to homes, cars, and perhaps jewellery.  The mindset of the individual who wants to wear his or her wealth conspicuosly is generally, but of course not limited to, the newly rich.

As a brand the bulk of what Zilli produce is items of clothing and accessories specifically designed to conspicuously display wealth, stingray shoes, hornback alligator shoes, sealskin jackets, crocodile trench coats with mink collar, even hornback alligator jackets are the norw rather than the exception, all stemming from their philosophy of the very highest level of luxury for casual wear.

This does not sit well with the majority of luxury consumers, who prefer understated quality, consumers for whom Loro piana, berluti and Bottega Veneta, perhaps with a flash of alligator on the belt sits far better.

However no matter that most of the clientele for their rather loud and gauche clothing tend to be rappers, russian mobsters and nigerian oil barons, no consumer of luxury goods or other can possibly dispute  that the quality of product that Zilli produce is absolutely exceptional, the finest leathers on par with Hermes, a selection of Exotic leathers that put most to shame, and workmanship so fine that when Turnbull and Asser want a particularly good job done in 100% Sea Island cotton they turn to Zilli.

It then comes as a reason to celebrate that they have started their own Bespoke Shirt service, using their outstanding fabrics, and made by hand in their Bergamo Workshops, the demand for these is sure to be high, even within circles who may previously turn their nose up at Zilli.

Starting from €600 and available now from Zilli to order.

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