Rolex is a remarkable brand, merely by changing the colour of a bezel, or bringing out a different colour dial, or adding a different gold version, they seem to be able to continuously re-create themselves, and have armies of loyal fans at the ready to by their products. Their 2013 Blue-Black GMT Master demonstrated this, earning rave reviews, despite merely adding an extra colour to the bezel.
For 2014 Baselworld, Rolex are bringing back a classic, expect it to be similarly appreciated as last years version was. The "Pepsi" bezel was an icon of the 80's and 90's, and they are now releasing it in white gold only. What more can be added, other than the price, which will be £28,000, and the release date, which will be the end of April 2014.