Hedi Slimane turned Dior's mens range from a trad joke in menswear to one of the most desirable brands in the world, and, he looks set to do the same thing with the entirety of Yves Saint Laurent. He has already re-brand it as Saint Laurent, and now, he is releasing an entirely new range of monogramed products.
The new pattern appears to be a contemporary interpretation of the classic YSL monogram, in a classic black/brown pattern, and is discreet enough to attract looks. A future classic has been born.
The monogram pattern has been created in luggage, and smaal accessories for a first collection, and we expect the range to continuously expand in the coming years.