The designer fragrance market is becoming exceptionally crowded. This is logical to some extent, as the market offers consumers a way to get a slice of certain high end brands that otherwise they may not be able to afford, which thereby allows brands to have an extra money-making string to their bow.
Jimmy Choo are merrily following this thread of logic, having created their first Men's fragrance. Blended by Anne Flipo, the fragrance contains pineapple leaf, and drydown patchouli. The bottle will be designed to be shaped like a hip-flask, with a touch of crocodile effect leather on the cap.
The fragrance is set to be targeted towards the mid-low end of the market, with prices ranging from £30 for 30ml up to £60 for 100ml, and will be available from August 2014.