As of now, and probably for the foreseeable future, consumers will no longer be limited to the selection's of Tod's iconic, and best selling, Gommino loafer that a store has in stock. Rather, they will be able to visit the Gommino club, and design their own pair.
The new service is available exclusively from selected boutiques worldwide. Customisation options are, colour, stitching, initials on the body, and to make the new service more appealing, they have launched a new style which features a snap closure woven leather lace detail, which is similar to their popular bracelets. The new laces also can have initials engraved on the closure.
Prices start at a premium over non customised versions, at £300 per pair, and for the new "club" style, they are £380 per pair. In London the boutique is the Sloane Street flagship.