Saturday, 8 August 2015

Calvin Klien "Raw Texts Real Stories" Fall 2015 Campaign.

Seemingly tiring of years of relatively conventional advertising, and in a desire to hark back to the days of Brooke Shields proclaiming "Nothing comes between me and my Calvins", Calvin Klien have created a particularly controversial campaign for 2015.

Showing young attractive models in various states of undress, and in overtly sexual positions, the print ad's have snippets of real conversations between people from the real world had via tinder, texts, and other forms of social media.

The campaign vividly displays the instant sex, anonymous, no strings attached nature of dating forms such as Tinder, and has some pretty racy dialogue which can only occur in the real world.

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