Thursday 8 August 2019

Luxury Re-Useable Straws Are The Next Must Have And Here's Dior's Version.




First things first, what are we looking at here?  On a micro level, a single product by a luxury goods brand.  In particular, hand-blown glass, hand-painted, gold-plated, individually boxed in sets-of-three, re-useable drinking straws by Dior, with stunning red graphic on the box, evocative of Spode blue tableware.

On a macro level, we are seeing the new trend in sustainability getting the luxury touch.  It's an interesting move, as re-usable drinking flasks are now the norm, and have not really been given luxury iterations, so this is perhaps the pre-cursor of a new move by the big luxury houses to produce luxury versions of re-usable products.

We hope not.  Realistically, this is a disingenuous move designed entirely for profit.  Who knows what went into to the manufacturing process, and without vertically integrated transparent manufacturing it could be more damaging long term for these luxury houses to produce, over packaged, over-priced versions of re-usable products than the damaging disposables they are designed to replace.

If you disagree and want these anyway, they are £120, and are available now.






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