OFF-WHITE Launches "HOME" Collections.

Virgil Abloh's powerhouse design collective has launched, somewhat predictably, a homewares range.  Why predictably?  Because the home decor market globally is with $741 billion, no-one would any sense would pass up the chance to have a slice of that pie if they have any sense.

However, having sense is not the same as having integrity.  We feel that frankly, this move is in rather poor taste, and is the final nail in the coffin of OFF-WHITE as a credible streetwear brand.  Many may say that in fact, Virbil Abloh, as sophisticated as he is, from an architecture and civil engineering background, came at fashion from a different angle, and was never really part of the streetwear culture, and was always appropriating it, as demonstrated by the high prices of the brand from the outset.  However the reality is that whether you appropriate something or not when you represent yourself as a thing you should make the effort to maintain consistency with the image you chose to present.  Abloh is Louis Vuitton's creative director now, and should use that for designing high-end homeware pieces, not OFF-WHITE, as doing so leaves the brand just "another" luxury brand to be consumed.

If you disagree, the minimalist homeware pieces will be spread across three ranges, "BED", "BATH" and "CERAMICS" at first, and will feature typography and symbols well-known from OFF-WHITE ranges.  Prices will be available from September 1st 2019, so just in time for the holiday season.