Aime Leon Dore North Face Collaboration.

 Brands seeking a steer in respect of how to properly effect a collaboration need look no further than in the direction of this micro capsule between Aime Leon Dore and North Face.  Collaborations often fail to address a key question, which is "why?"  If the only thing the collaboration produces is a different colour, it's pointless.  The true answer to the question is "to bring together to two companies and produce something that synthesises their specialisms".  Which this collection does in spades.

First, it's short and sweet, six pieces, no more, no less.  Second. it's North Face items, the Nuptse jacket, Denali Jaket, North face hat and backpack, and one original shell jacket.  Third it applies Aime Leon Dore's notable ability to source high quality producers, by main the Nuptse in Casentino wool fleece.  

The result is a targeted, intentional, and sharp collection of choice pieces ranging in price from £130 to £700.  Available now on Aime Leon Dore's website.