It's an understatement to suggest Leica are known for their lenses, whether on camera's, glasses or optics, their excellence in this puts them only second or equal to Hasselblad dependant upon your preference, meaning either the premier or number two in the world in this specialism.
The problem with being the best at something is it gives you the idea you can be good at everything. In our view Leica's watch releases are testament to that. We can't fault the technical excellence of them, but for us they feel like Apple products. Bland and uninspired.
Sadly our view doesn't appear to be widely held. As companies rarely continue to develop new products unless they have some success. Therefore the new Urban Green edition ZM1 and ZM2 Leica watches appear to demonstrate there is a market for these.
Who knows, maybe Leica is taking a loss-making approach to these, and will give up in a few years. We hope so. Too many brands want it all, and while we don't oppose heterodox thinking, nowadays vanilla means having "range's" in the same way every movie is a trilogy. We say bring back narrow specialism, and profit motive be damned.
In the event you disagree the Leica watches are available from £12,000 now.
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