Ressence TYPE 3 Marc Newson Edition.

As a concept and word, innovate is grossly overused in marketing speil.  The amount of times a new colour gets called an innovation is cringe inducing.  With Apple being a principal offender on this front.  Therefore when something truly innovate comes along it's a welcome reprieve from mundanity.  The Belgian watch brand Ressence has been innovating repeatedly since its inception, and continues to do so.

Started by a Belgian industrial engineer, the watches eschew all principles of design, and replace the traditional hour and minute hands with a series of dials, and rotating case tracking seconds.  The degree of precision and haute horologie required to create these pieces is remarkable, and the price reflects that, with pieces starting from £12,000m, and most costing well over £20,000.  This is a difficult pill for many to swallow, especially given the design language can be best described as "cutesy", and that they could easily be mistaken for a Casio G Shock to the untrained observer.

Now from this house of marvels comes the TYPE 3 Marc Newson edition.  With the TYPE 3 we have yet another innovation, and more worlds firsts.  These watches are filled with oil, which in conjunction with the full glass front, means they have unbeatable readably from any angle. Which makes them look even more like what they are not, a smartwatch.

The Marc Newson edition ups the special even more, with a colour way that harkens back to Newson's 1990's IkePod designs.  A fitting touch to make ultra high end watchmaking yet more whimsical.  Available now in limited quantities for £44,000.