In a world where attention is money, and Oscar Wilde's famous quote that the only thing worse than being talked about is not being talked about is literally the key to survival, outrageous acts and products are increasingly ordinary. It's refreshing therefore to find that some brands can still create a double take, and Matthieu Blazy's Chanel half shoe certainly achieves this.
Being quite literally half a shoe, these shocked attendee's at Chanel's Cruise 2026 show. With the internet and fashion circles in a tailspin about how it can be reasonable to charge more for less, given it's rumoured these may retail of £1,800.00 or more.
Yet the final image here demonstrates with absolute aplomb that these aren't meant to be worn. It's self-evident that they make no sense, and as the image shows, they can't even stay on the feet. These are meant to garner attention, create controversy, gather clicks, and keep Chanel current, hot, and in demand. In this they are a resounding success, after all, we wrote about them, and you're reading about them.