There are certain areas of the consumer market so extreme, and so obscure, that most have never heard of them, and their existence beggars belief. Brands operate within these spaces that produce products for customers for whom money really is no object. For example, most high end consumer males believe they have a good understanding of luxury accessories. Yet if you asked them about Roland Iten's gold diamond studded shoe lace tips for thousands of dollars, they would either laugh or stare blankly.
High end audio is a similar sector. Most consumers believe their knowledge of McIntosh and Bang & Olufsen put them a cut above. However, the real high end audio consumers smile quietly when overhearing such talk, because for them the High End show in Vienna in June 2026, an event again most have never heard of, brands such as B&O are like Primark.
AMR's new Luna Series show this with aplomb. A piece of audio hardware some 12 years in the making, this four quadrant push-pull amplifier which is the first in the world of its kind, features processing hardware and software that makes music flowing through its four 80kg each components give the first sense of being present in person. The price of each of these 148 limited pieces shows the disparity between the pedestrian and the niche. Each set costs £441,000.00. If the sense that there's a world beyond your ken isn't clearly generated, the fact that half have already sold is.
Our take? This is true luxury. Pieces that are unique, special, and provide something you cannot obtain anywhere else.