Bose is a brand which only really had one big win, that being Active Noice Cancelling. They pretty much invented it, sold it en-masse to aviation, and then put it into the retail arena to great success. They're a big company, and make profit, but their brand identity has always been confused.
Indeed, it always felt like they were playing catch-up outside of ANC. All their surround sound kits seemed to ape Sony kit, and there was a constant antagonism with Bang and Olufsen. In that they're a lifestyle design leaning audio brand, but weren't able to justify Bang Olufsen prices, while often following their design cues. Their new lifestyle collection therefore seems very on brand, in that they feel like a cross between 2010 Sonos speakers, and the Bang Olufsen M3.
Frankly, nothing here is particularly offensive. Bose make good kit, and these probably all sound great, with lots of connectivity options. The prices of this little set of three items are pretty reasonable. The M3 clone speaker is £349.00, the subwoofer is £849.00, and the soundbar is £999.00. But they all just look a bit. . . bland. Also outdated.