Monday 4 July 2011

Goyard's New Range of Scarves.





A first in diversification from Leather Good's in Goyard's 250 year history, a range of silk scarves, dyed with the pattern of Goyard's signature house chevron's.

At present no pricing information is available, however being Goyard they will most likely retail around the Hermes scarf price range, so around £280 for a large size one.  Also aside from the four colours shown here, it is not known what sort of range is on the market, or if this represents a one off or the beginning of a new market strategy for Goyard, that will result in a similar diversity of Ranges that their nearest competitor Louis Vuitton possesses.  We as Disappear Here feel that if Goyard were to attempt to expand their range, it would corrupt the purity of this brand, whose principle business is Leather goods and custom accessories.  Somehow the fact that Goyard ONLY produce these type of products makes them a little more special than Vuitton, and if they were to follow Vuitton, it wold not be beneficial to the brand in our view.


1 comment:

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