Harrods shiny new prosecco bar has been opened designed to cash in on the suden surge in interest by consumers of Prosecco, which is the only sparkling wine to have seen any growth in the current lean economic climate.
Opened at the start of September 2011, it is situated on the Second floor, next to the newly expanded pizzeria, and offers a selection of prosecco wines, all of which display the most important characteristic of prosecco, value for money, the most expensive on the menu costing only £35.
The big story on everyones lips however is not the bar, nor is it prosecco, but rather the new Non Alcoholic "Canti Juice" which is retailed at the bar costing £50, £15 more expensive than the most expensive Alcoholic offering.
This is true marketing, in the words of Canti spokesman, Richard McKeown, "there are a lot of very rich visitors to this store who do not drink alcohol . . . . such as arabs . . . . and it would be foolish not to provide them with a non alcoholic offering"
Made entirely from moscato grapes, the sparkling Juice is available now.
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