Friday 18 November 2011

Jimmy Choo 'Perfect Pump' the 'Anouk'.



The namesake that founded the brand left almost 10 years ago, the principal investor, initial creator and creative director for almost 7 years Tamara Mellon left weeks ago, and yet, still the brand Jimmy Choo prevails, making no attempt to, more likely scared to, change anything about a business model which has worked so well and been so profitable for the last 15 years, the brand continues to grow, with a men's collection we announced almost 11 months ago now in production, the brand is turning it's attention to refining it's existing catalogue, and defining it's products as 'classics' those which have existed for some time and are the bread and butter of the marque, such as their eponymous strappy sandals, and they are producing some new styles which carry the precursor of 'perfect' such as 'perfect platform', 'perfect sandal' and so-on.



One new addition to this 'perfect' range is the "Anouk" Shoe, pictured here, this 120mm high heel, with an elegant profile, and pointy toe, has managed to quickly become a choice piece in the wardrobes of those in the know.  Released in fact for the cruise collection, Amy Adams, the American Actress and Singer, was spotted wearing them at an event not days ago.



In a range of vibrant patent shades, or as a novelty in zebra stripe pony skin pattern, and with the sheer amount of foot flesh exposed, these are definitely a shoe for warmer climates, set to be a sure fire winner during the spring/summer collection,  and although available in black, in winter months you will need to be going straight from the limo to the party to wear these without suffering.  These will no doubt be moved from the 'perfect' collection to the 'classic' collection, as the simplistic elegance of the shoe is too alluring to be a seasonal fad.



Available now for £365 per pair, and £485 in zebra print pony skin, from stores and online.

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