Wednesday 30 November 2011

Portland Based Shwood Wood Sunglasses.


Hailing from Portland in America Shwood have been producing Exclusively wood based Sunglasses frames for the last few years.



Since their inception they have been firmly an underground brand, retailing at edgy stores such as Flight Club NY and Mint California, a situation the brand has been more than happy to perpetuate, however with some heavyweight fashion industry insiders noticing the brands existence recently, they have been forced out of the periphery and into the half-light of the Interweb, and luxury blogs such as our humble offering.


Offering a range of styles from the classic Wayfarer style to some slightly aviator type styles, Shwood's speciality is it's strong point, each style is available in a variety of woods, including Cherry, Zebrawood, Oak, and various other woods.


Shwood's focus is the utilisation of natural materials in an environmentally and consumer friendly manner, reflected in the brand's core philosophy is their blog http://experimentwithnature.com/ which documents the new and exciting ways they demonstrate their love and respect for nature.
 

The key element which makes any brand shine is the products, and Shwood is no exception, as the images clearly show, they present a strong selection of unusual and elegant sunglasses, with the addition of high quality optics, Carl Zeiss Lenses, and the option to make the lenses polarised.


And if the real star is the products, the prices must surely be the icing on the cake, as most of these unique frames come in around the £100 price range.  Visit them at www.shwoodshop.com now to buy or just browse their stunning selection.


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