Bang & Olufsen Relaunch Website and Revamps Brand.

Bang & Olufsen appear to have made a huge step in revamping their brand image and product line up for 2012, and no doubt into the future.  The first stage of this is their website and online store, their website has been transformed, from the old dark tones with the basic left side product selection tabs, we have a new light and bright, super modern flash type layout, with three product areas to choose from, Picture, Sound & In Car Audio.

And within these category's B&O faithful will recognise some remarkable changes also, firstly they have discontinued certain products from their ranges, they appear to have gotten rid of the Beosound 3, Earset 2, and Earset 1 from their selections, however, on first look, they seem to have totally discontinued all the phones from their ranges.

It may be the case that B&O need to update their brand new site with the existing products, however, it does seem a little odd, to design and release a website before it is completed, almost like it is designed to mislead, so perhaps these products are still all very much available, or perhaps they are not, but if not, it would be a huge step for B&O, they have dropped the odd product range in the past, the non performing Mobile phones, a hi-fi here and there, but if this is true, they have discontinued a product range that has been with the brand since the very beginning, home phones, and massacared some 15 products from their brand.

Watch this space for more info, and check www.bang-olufsen.com to see the new site.