Four Seasons London Create 10k Cocktail to commemorate the Diamond Jubillee.

The Four Seasons Hotel London have chosen to release a special cocktail for the queens Diamond Jubilee. The super premium cocktail will be available for the entire month of June, and costs £10,000, the reason?  Super Premium ingredients form the basis for the price, Louis XIII Cognac, Cristal Champagne and Rose Essence, however the true reason for the cost is the inclusion of a Leviev Diamond.

This type of Marketing trick is by no ways unique, and marketing trick it is, as a bar would go out of business rather quickly if all it offerred were £10,000 cocktails, in fact Movida nightclub in London beat this by almost 3 times with the "flawless" cocktail, which had almost identical ingredients, and an 11 carat diamond ring, for some £35,000.

If interested, the Diamond Jubilee cocktail id available now.