Sunday, 24 June 2012

Prada goes to Hollywood in a big way for Fall/Winter 2012 Mens campaign.


For Autumn/Winter 2012, Prada have decided to use not just one world famous Hollywod personality, but Four, they have enlisted the help of Gary Oldman, Willem Dafoe, Jamie Bell and Garrett Hedland.  In a campaign photographed by David Sims, the quartet have produced possibly one of the most star studded advertising campaigns in recent memory.


If that were not enough in itself, for the actual fashion show, used entirely Hollywood celebrities, including Adrien Brody, Tim Roth, Emile Hirsch, and Alex and Victor Carril.  A bold and ambitious move in these troubled times, to put famous and powerful men in Prada's strongly military inspired collections, it feels almost like a cross generational procession of some shadowy elite council that run the world behind the scenes.


The video below shows behind the scenes footage of the campaign, enjoy.


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