Designer Superbowl Helmets On Sale At Bloomingdales New York.

American Football is becoming increasingly popular in the U.K.  However, it will most likely never reach the heights of excitement here that it does in the states.  Much in the same way Soccer will likely never be as popular in America as it is in the U.K.

Many elements of the national game, and the big Superbowl weekend's which hit the states every year will never be understood, however, they can certainly be admired and respected.

This year, for Super Bowl XLVIII , the NFL and Bloomingdales New York have collaborated to produce 48 special edition designer helmets.  Using designers as diverse as Kenneth Cole, DKNY, Diane Von Furstenberg, Alexis Bittar and others.  Featuring design details such as flowers, Swarovski crystals, mesh and even fur.

All the helmets are on display at Bloomingdales until 4th February, at which point they will go into auction, with bids starting from $248, proceeds going to support the NFL foundation.  We may not understand this kind of mania over here, but you have to admire it.