Ritz-Carlton Hotel's Launch "The Cake".

Hotel's launching branded products is nothing new, consider for a moment Ritz fine jewellery, one of the most prestigious jewellers in the world, has been going strong since 2000, and top hotels around the world have pretty much always had a little throng of slightly overpriced boutiques in and around the reception area to catch the obscenely wealthy unawares.

However, what is new is the concept of hotels cashing in on the modern luxury market.  This finds them stepping away from elite products for the super rich, and producing slightly overpriced higher quality versions of existing consumables.  'The Cake" from the Ritz-Carlton group is an example.

Produced following a competition between all the pastry chefs in all the Ritz-Carlton hotels worldwide, it is a rich dark Valrohna chocolate, bitter caramel, orange ganache, candied fruit and Grand Marnier creation, which is presented in an attractive and elegant folding box, all tied up with a little bow on top.  Because we know, in the modern luxury market, the packaging is as important as the product.

So there you have it.  Whether this is "The Cake" or simply a cake is for consumers to decide.  If you wish to be a consumer of this product, it is available now at Ritz-Carlton hotels worldwide, and online within a month, priced at £30 - £35.