Vertu, pioneers in luxury mobile handsets, have come slightly late to the personalization party. The personalization of high end luxury products has always been a habit enjoyed by the wealthy, with venerable brands such as Goyard and Hermes offering all manners of unique touches in order to make a customers item unique.
Vertu's service will give owners the chance to add a range of colours, and stripes, to both the leather rear of the constellation, and the leather case. At present the service offers Cappuccino, Mocha, Tangerine, Rasperry and Black leathers, and can add up to three initials, and three stripes, in several colour choice, giving a total of 2,885 possible combinations.
Available exclusively from Vertu boutiques, the service will charge a small premium on top of the cost of the mobile phone itself.
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