Following on from last years Silk Knot's app, Hermes comes even more into the digital age with a funky, integrated and fun app designed to make wearing a tie, and specifically Hermes Tie's more interesting.
Finally, there is a special tie launched in conjunction with the app which has a barcode on the back, if scanned, it will take you straight to the relevant smartphone's app.
And of course, the app is integrated with e-commerce, allowing you to purchase any of the ties in-app.
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