Adidas have really managed to get one over on Nike by getting in with NIGO and Pharrel. The superstar producer and musical artist Pharell, who collaborates with superstar fashion designer NIGO on fashion label's Ice Cream, Billionaire Boys Couture, and even NIGO's ultra luxe streetwear BAPE, have collaborated with Adidas to produce two separate collections, with more on the way.
Pharell's limited line launched just yesterday, and it's luxurious leather jackets, which cost £730 each, have already sold out in all sizes, and all colours. NIGO's collection, pictured here, will be released by the end of September, and will be expected to be just as successful.
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