Coca-Cola Re-Brand All Products.

While this is not directly related to luxury goods, Coca-Cola is so much a part of contemporary consumer culture this manages to seem relevant anyway.  Plus Assouline have a luxury Coca-Cola book retailing for £500, so if you are desperate for the luxury link there you have it.

Coca-Cola have created a new branding campaign titled "one-brand' designed to simplify the whole range top to bottom.  Launched in Mexico now, and worldwide by the end of 2016, all cans will feature the red of coca-cola as a large disk, with only the border indicating the separate product range.